Michael Boswell

Results-driven leader: spearheaded profitability improvement of $8B business with successful 5-year strategic plan that improved both front- and back-office profitability; launched B2B eCommerce platform that grew from $0 to $350MM run-rate in 2 years with continued revenue acceleration; implemented first-in-industry team of digital experts to drive 360 programming across all markets, increasing ROI of supplier programming.

Experienced and strategic executive: expert in digital business strategy, operations and analytics with a focus on CPG and beverage alcohol in particular. Major projects include post-merger integrations, marketing transformation and sales strategy, innovation process improvement, strategic partnership development, corporate venturing, digital transformation, and route-to-customer transformation.

Successful prior military service: Served as Nuclear Engineering Officer in the US Navy. Over that time deployed three times and successfully led teams ranging from 10-100+. Completed Nuclear Engineer certification with distinction. Committed to serving the veterans community and serve as the Executive Sponsor of BRAVO, Breakthru's Veterans' Associate Resource Group.